“Erroca,” one of Israel’s largest sunglasses brands, partnered with the “Yuli” modeling agency to collaborate on creating a fashion photography book. This extensive project encompassed 10 days of photoshoots involving 120 models, including some of Israel’s top models such as Shirly Buganim, Shelley Gafni, Michael Louis, Yuilia Plotkin, among others. We successfully produced 122 Chromo pages, which swiftly became one of the leading and most prestigious campaigns of that year.
Our studio took on the role of creative manager for this project, with our founder, Shay Cohen Arbel, serving as the photographer. The book’s design was envisioned by Ben Ben-Horin, and the beauty team was assembled by the “Solo” beauty agency.
