Erroca, one of Israel’s largest sunglasses brands, partnered with the Yuli modeling agency to collaborate on the creation of a fashion photography book. I photographed this large-scale project over 10 days of intensive production, involving 120 models, including leading Israeli figures such as Shirly Buganim, Shelley Gafni, Michael Louis, and Yuilia Plotkin.
The project resulted in a 122-page Chromo book that became one of the most prominent and prestigious campaigns of that year. In addition to photography, I led the project’s creative direction. The book was designed by Ben Ben-Horin, with the beauty team curated by the Solo beauty agency.
